ROWI Ltd was incorporated on 24th April 1996 as a Limited Liability Company under the Companies’ Code of 1963 (Act 179). ROWI Ltd is the flagship of the group of companies. ROWI Ltd represents the image of the group and sells its brand in the market.

We are one of the foremost distributors in home appliances and consumer electronics in the country and due to the company’s commitment to quality imports registered the ROWI and Norfrost trademarks of white goods and brown goods to enhance customer satisfaction. It has won so much loyalty of the Ghanaian populace in all regions through its mass credit schemes to all categories of salaried workers.

Rowi Electonics View


To represent manufacturers of consumer electronics and home appliance and trade in quality home appliance at competitive prices for the benefit of salaried workers.


To become a well-managed organization with quality as its trade mark, become an industrial giant in the home appliance trade with a strong ROWI brand that will go beyond the sub region.


The human resource base of the company and its customers as invaluable assets and all efforts are made to train the staff to enable them to deliver the customers’ delight.


The objectives emanating from the mission and the vision statements above are;.

To satisfy the domestic demand for quality appliances of the consuming public in Ghana and the sub region.

To ensure that the customer is always at the center of the business

To earn a reasonable return on the shareholders investments.


Mr. Sam Amakye Minta – Managing Director

Samuel Minta Rowi Mr. Sam Amakye Minta is a Ghanaian entrepreneur holds a BSc. Degree in Chemistry from the University of Calabar, Nigeria. He has attended a number of international seminars on Entrepreneurship and Business Management. In 2004 he presented a paper on Consumer Finance Scheme in Ghana in a workshop organized by City Investments Company Limited. He has been responsible for concept development of the ROWI Project and its implementation. He also founded two subsidiaries of ROWI electronics (dealers in Consumer electronics) and ROWI Technical Services.

Board of Directors

Henry T. DJANGMAH- Chairman

Sam A. MINTA – Director

Dr. Isidore Tuffour – Director

Gillian A. MINTA – Director

Company Secretary: DEHANDS Services Limited.