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To represent manufacturers of consumer electronics and home appliance and trade in quality home appliance at competitive prices for the benefit of salaried workers.
To become a well-managed organization with quality as its trade mark, become an industrial giant in the home appliance trade with a strong ROWI brand that will go beyond the sub region.
The human resource base of the company and its customers as invaluable assets and all efforts are made to train the staff to enable them to deliver the customers’ delight.
The objectives emanating from the mission and the vision statements above are;.
To satisfy the domestic demand for quality appliances of the consuming public in Ghana and the sub region.
To ensure that the customer is always at the center of the business
To earn a reasonable return on the shareholders investments.
Mr. Sam Amakye Minta is a Ghanaian entrepreneur holds a BSc. Degree in Chemistry from the University of Calabar, Nigeria. He has attended a number of international seminars on Entrepreneurship and Business Management. In 2004 he presented a paper on Consumer Finance Scheme in Ghana in a workshop organized by City Investments Company Limited. He has been responsible for concept development of the ROWI Project and its implementation. He also founded two subsidiaries of ROWI electronics (dealers in Consumer electronics) and ROWI Technical Services.
Henry T. DJANGMAH- Chairman
Sam A. MINTA – Director
Dr. Isidore Tuffour – Director
Gillian A. MINTA – Director
Company Secretary: DEHANDS Services Limited.